Marketing Identity 2016 Brands we love – part I.

eKnižnica / Zborník /
THE INFLUENCE OF IDENTITY AND IMAGE ON THE SELECTION OF UNIVERSITY HISTORICAL BRAND DEVELOPMENT IN ...

The international scientific conference held annually by the Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava has become a traditional event supported and attended by renowned mass media communication theorists and researchers as well as by media and marketing professionals. The aim of the conference is to map the latest knowledge and trends in the field of marketing communication and to create space for spreading up-todate scientific knowledge and practical experience in the field of marketing, media and communication while outlining the importance of innovations and supporting the critical dialogue between scholars affiliated with academic institutions and professionals with practical experience. The international conference Marketing Identity (called New Trends in Marketing until 2012) which was held for the thirteenth time at the Smolenice Castle, Slovakia, is organised by the Faculty of Mass Media Communication UCM in Trnava. The conference took place on 8th – 9th November 2016. It was attended by nearly 200 participants coming from 6 countries who were affiliated with more than 30 different academic and research institutions and 12 professional organisations.

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