The Role Of SoLoMo marketing and media in the communication of eco innovations

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THEORETICAL BASIS FOR THE USE OF THE CONCEPT OF SOLOMO MARKETING Social media Location Mobile dev ...

Acknowledgement The scientific monograph presents partial results of the project of the Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Science (VEGA) No. 1/0708/18 named “Aspects of using the SoLoMo marketing concept to raise awareness of eco-innovations”, that was conducted by the Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava

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