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How the Covid-19 Pandemic Has Affected the Virtual Economy in Second Life Online Marketing Communic ...
The international scientific conference held annually by the Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava has become a traditional event supported and attended by renowned mass media communication theorists and researchers as well as by media and marketing professionals. The aim of the conference is to discuss the latest knowledge and trends in the field of marketing communication and to create a space for sharing and disseminating up-to-date scientific knowledge and practical experience in the fields of marketing, media studies and communication sciences while outlining the importance of innovations and supporting the critical dialogue between scholars affiliated with academic institutions and professionals with practical experience. The annual international conference Marketing Identity (formerly called New Trends in Marketing and re-named in 2013), which was held for the seventeenth time, but due to pandemic situation for the first time online, is organised by the Faculty of Mass Media Communication UCM in Trnava. The conference took place on 11th November 2020. It was attended by nearly 110 participants coming from 4 countries who were affiliated with more than 30 different academic and research institutions and professional organisations. The main theme of the conference was concisely expressed by its subtitle: COVID-2.0. Marketing Identity has always tried to react to the latest trends in marketing communication and media production.
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