eKnižnica / Zborník /
DIFFERENTIATION OF APPROACHES TO GUERILLA MARKETING AND ITS
INTERACTIVE USE IN THE DIGITAL SPACE O ...
Marketing, Masmediálna komunikácia,
QUO VADIS MASSMEDIA, QUO VADIS MARKETING International Scientific Conference, 19th April 2018 University of Ss. Cyril and Methodius in Trnava, Slovak Republic The international scientific conference held annually by the Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava has become a traditional event for PhD students and young scientists. The aim of the conference is to map the latest knowledge and trends in the field of marketing communication and to create a space for sharing and disseminating up-to-date scientific knowledge and practical experience in the fields of marketing, media studies and communication sciences while outlining the importance of innovations and supporting critical dialogue between PhD students and young scientists from different universities from several countries. The annual international conference Quo Vadis Massmedia, Quo Vadis Marketing is organised by the Faculty of Mass Media Communication UCM in Trnava. The most recent conference took place on the 19th of April 2018. It was attended by nearly 50 participants from 3 countries who were affiliated with different academic institutions. The main theme of the conference is interdisciplinary oriented. It was highly interesting and challenging to discuss these issues within academic circles in order to see the related problems in wider contexts. The sessions involving conference participants and their contributions were divided into three different sections as follows: • Section - Marketing Communication • Section - Massmedia Communication We were honoured to welcome many regular guests but also new participants from abroad. Our foreign guests came mainly from Poland and the Czech Republic
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